SAP Cloud

SAP Product Strategy – The Path into the Digital Economy

The digital business transformation is changing the foundation of any company in its strategy, structure, processes, and culture. We are facing a new era of business transformation driven by technology trends such as supercomputing, hyper-connectivity, cloud computing, "smart" world, and cybersecurity.

SAP S/4 HANA - Large-scale in-memory computing reduces cost and enables massive business simplification and value creation. Cloud computing will accelerate time to value, drive higher adoption of new technologies and connect value chains in real time.

IOT (Internet of Things) - Affordable sensors and ubiquitous connectivity is transforming things into connected smart things that generate and store data. Intelligent robots, intelligent printing, artificial intelligence, and intelligent products will reshape value chains, industries, and ultimately the world.

SAP HANA Platform - An unimaginable amount of data is generated every other day – and this is just the beginning. Data has become a very important asset for companies, as it offers an almost endless source of new insights and opportunities.

The key is to collect, store, analyze, and translate data into actionable insights in real time – and be able to execute accordingly. Digital data is the source for intelligent software that opens up new opportunities and thus drives successful digital businesses. However, in many cases, that results in disruptive changes and an increase in complexity.

Finding ways to Run Simple matters more than ever before to drive business innovation. It is when you reimagine business models based on real insights instead of trends and extrapolation. It’s when you can serve your customers not your processes. It is when technology works for you instead of the other way around.

Customer Engagement and Commerce - Talking about the digital transformation companies have to face four fundamental questions:

How do I find customers, and how do they want to do business with me?

How can I differentiate myself in the digital economy?

How does that fundamentally change my offering – how I produce, deliver, serve, and engage with my customers?

How can I manage such a dynamic, highly scalable business intelligently – from connecting all processes to keeping the books, steering it and making decisions every day on every level?

Basically, the digital transformation is about a new interface through which companies engage with their customers, the increased need to differentiate from competition in a more transparent and fast-moving digital economy, and the switch from providing products towards comprehensive services that provide a bigger outcome and fulfill the real need of a customer. In addition, there is a new way in which to manage and lead companies in the new digital economy through the opportunities we see in a seamlessly digitized world as it mirrors the real world and therefore adds insights – for example, for easier and faster decision making.

Digital Differentiation and Integration with the SAP HANA Cloud Platform

One attribute that runs like a thread through the digital transformation is differentiation. As software is increasingly becoming a source of competitive advantage, companies must find new ways to create software that makes that differentiation real. It starts with the customer front office where companies need to establish individual solutions. With SAP Hybris solutions as a service based on SAP HANA Cloud Platform, we offer a modular microservice architecture for customer engagement, commerce, collaboration, marketing, sales, and services..

SAP HANA Cloud Platform

SAP HANA Cloud Platform provides tools and business services that enable an ecosystem of customers, solution providers, software vendors, and developers to build and offer products and services in an open marketplace and it does not stop at the front office. Companies also need one central and open platform that connects the front office with the back office. SAP HANA Cloud Platform is also a comprehensive and open platform-as-a-service (PaaS) stack to build and extend applications. Furthermore, it is the platform to integrate applications in the cloud and on premise using the integration service for SAP HANA Cloud Platform as the default integration technology. Thus, SAP HANA Cloud Platform, our business-platform-as-a-service offering becomes the center of gravity of a modular suite of applications and individual solutions.

SAP The Cloud Company

Within that modular suite, SAP provides best-in-class applications in our SAP SuccessFactors, SAP Ariba, SAP Fieldglass, and Concur solutions, SAP Integrated Business Planning solution, and the SAP Extended Warehouse Management application. Business networks amplify the power of these applications by the richness of ecosystems they connect with and the power of others – individuals, businesses, or processes. Business networks are best in class applications based on a scalable architecture, built on top of an open platform, and directly leveraging comprehensive ecosystems.

The Unifier – SAP HANA Vora for Big Data Analytics

In addition to addressing the fundamental questions of businesses, we build everything on one unifying technology foundation: SAP HANA. In the digital economy, digital data becomes a very important – if not the most important – asset. But to unleash the power of data, it is necessary to store and manage high volumes of data as well as to translate data into business value in real time. SAP HANA is the central data management system for all SAP applications – on premise or in the cloud. It offers a comprehensive set of database capabilities, integration services, and real-time analytics, simulations, and predictions – all the way to machine learning, which allows intelligent applications and services with throughput at scale. SAP HANA is the enabler to shift our business applications from systems of record to systems of intelligence. To manage the massive scale of Big Data, SAP HANA Vora® software allows you to query the biggest volumes of data extremely quickly in Hadoop-distributed environments.

SAP HANA Vora® is an enterprise-ready, easy-to-use, in-memory, distributed computing solution that helps organizations uncover actionable insights from Big Data in Hadoop. Because it runs directly on Hadoop and builds on the functionality of Apache Spark, it supports enriched, interactive analytics that business analysts, data scientists, and software developers can use to turn Big Data into real business value.

Having SAP HANA as the central scale-up, SAP HANA Vora can access distributed, extremely high volumes of data in close to real time. With SAP HANA and SAP HANA Vora, we have the technical base to establish an open and modular suite around the digital gravity center of SAP HANA Cloud Platform and the digital core of SAP S/4HANA.